Viddler

kgosselin

kgosselin

Managing Customer Expectations Managing Customer Expectations
Implementing Marketing Plans Implementing Marketing Plans
Marketing Research Process (~9 minutes) Marketing Research Process (~9 minutes)
B2B Purchase Situations B2B Purchase Situations
Consumer Decision-Making Process Consumer Decision-Making Process
#2 - B2C Marketing Social Influences #2 - B2C Marketing Social Influences
Price Elasticity Price Elasticity
Cost-Oriented Pricing Cost-Oriented Pricing
#14 - New Product Pricing #14 - New Product Pricing
Pricing Flexibility Pricing Flexibility
#13 - Some Basic Points About Pricing #13 - Some Basic Points About Pricing
The Allure of Sales Promotions The Allure of Sales Promotions
#11 - Public Relations #11 - Public Relations
SEM Versus SEO SEM Versus SEO
Media Selection Media Selection
Tasks of the Salesperson (~13 minutes) Tasks of the Salesperson (~13 minutes)
The Importance of Personal Selling (~6.5 minutes) The Importance of Personal Selling (~6.5 minutes)
New Product Adoption Process (~7.5 minutes) New Product Adoption Process (~7.5 minutes)
Promotion Definition Promotion Definition
Walmart - The Logistics Expert (~6.5 minutes) Walmart - The Logistics Expert (~6.5 minutes)
Logistics Defined (~3.5 minutes) Logistics Defined (~3.5 minutes)
Distribution Exposure Levels (~3.5 minutes) Distribution Exposure Levels (~3.5 minutes)
Direct Versus Indirect Distribution (~5.5 minutes) Direct Versus Indirect Distribution (~5.5 minutes)
Other Retailers and Wholesalers (~4.5 minutes) Other Retailers and Wholesalers (~4.5 minutes)
Retailing - Vending Machines (~4.5 minutes) Retailing - Vending Machines (~4.5 minutes)
Product Life Cycle - Maturity and Sales Decline Stages (~5.5 minutes) Product Life Cycle - Maturity and Sales Decline Stages (~5.5 minutes)
Product Life Cycle - Growth Stage (~4 minutes) Product Life Cycle - Growth Stage (~4 minutes)
Product Life Cycle - Introduction Stage (~6 minutes) Product Life Cycle - Introduction Stage (~6 minutes)
The Importance of Packaging (~3 minutes) The Importance of Packaging (~3 minutes)
Consumer Product Classifications - Specialty and Unsought Products (~4.5 minutes) Consumer Product Classifications - Specialty and Unsought Products (~4.5 minutes)
Consumer Product Classifications - Shopping Products (~3 minutes) Consumer Product Classifications - Shopping Products (~3 minutes)
Consumer Product Classifications for Convenience Products (~6.5 minutes) Consumer Product Classifications for Convenience Products (~6.5 minutes)
#4 - Defining 'Product' (~3 minutes) #4 - Defining 'Product' (~3 minutes)
Interviewing the Decision Maker and Scoping the Project MP4 (~4 minutes) Interviewing the Decision Maker and Scoping the Project MP4 (~4 minutes)
Determining if a Segmentation Method is Good (~3 minutes) Determining if a Segmentation Method is Good (~3 minutes)
Traditional Segmentation Methods MP4 (~4 minutes) Traditional Segmentation Methods MP4 (~4 minutes)
Two Important Sources for Demographics (~6 minutes) Two Important Sources for Demographics (~6 minutes)
Generation Z (~2.5 minutes) Generation Z (~2.5 minutes)
Baby Boomers Versus Generation Y (~8.5 minutes) Baby Boomers Versus Generation Y (~8.5 minutes)
Target Versus Mass Marketing (~4.5 minutes) Target Versus Mass Marketing (~4.5 minutes)
#3 - Four Ps of Marketing (~8.5 minutes) #3 - Four Ps of Marketing (~8.5 minutes)
Micro-Macro Marketing Dilemma MP4 (~4 minutes) Micro-Macro Marketing Dilemma MP4 (~4 minutes)
Evolution of Marketing (~12.5 minutes) Evolution of Marketing (~12.5 minutes)
Non-Profits and Government Agencies Conduct Marketing (~2 minutes) Non-Profits and Government Agencies Conduct Marketing (~2 minutes)
#1 - Consumer Decision-Making Process #1 - Consumer Decision-Making Process